Operations & Finance Leader
Built for Scale.
15+ years driving P&L growth, cost transformation, and operational strategy across the U.S., Latin America, and Spain.
My Clients
About Me
My name is Francisco González, I'm both Mexican 🇲🇽 and Spanish 🇪🇸, based in Charlotte, NC. I've spent 15+ years owning P&Ls, restructuring operations, building financial systems, and helping owners and executives make better decisions faster.
My work spans hospitality, franchising, consulting, and corporate finance and I'm currently available for senior executive roles in business strategy, finance, P&L operations, and emerging markets.
Outside of work, I'm a Real Madrid fan, a tennis player, a scuba diver, and a Formula One obsessive. I love going on hikes with my girlfriend and enjoy cooking the recipes my grandparents taught me growing up between Mexico City and Madrid.
Skills & Expertise
Finance & Analytics
- FP&A
- Financial Modeling & Valuation
- P&L Management
- QuickBooks
Data & BI Tools
- SQL
- Python
- Salesforce
- Tableau
Certifications & Leadership
- Project Management
- Business Analytics
Work With Me
Choose the engagement that fits your stage.
30-Minute Strategy Call
Not sure where to start? Let's talk. In 30 minutes, we'll identify your biggest operational or financial gap – and whether I'm the right person to help.
- Honest assessment of your current situation
- 2-3 actionable recommendations you can use immediately
- Clarity on whether consulting makes sense for your stage
Strategy & Operations Advisory
For founders, operators, and executives ready to fix the thing that's holding them back.
One hour of focused, senior-level attention on your most important operational or financial challenge. No fluff. Just strategy, frameworks, and real decisions.
- Deep-dive into your specific situation (P&L, operations, team, cost structure, market entry)
- Frameworks and tools you can implement immediately
- Written follow-up summary with recommended next steps
- White boarding session for your next steps
Best for: Business owners, GMs, regional directors, franchise operators, executives navigating transitions
Book an Advisory SessionFractional Operations & Finance Leadership
For companies that need a senior operator without a full-time hire.
Multi-week or monthly retainer engagements where Francisco embeds as a strategic partner – running financial models, redesigning operations, building management systems, and reporting directly to ownership or C-Suite.
- Full P&L audit + optimization roadmap
- SOP and operating model design
- Vendor renegotiation and cost restructuring
- Team restructuring and KPI framework build
- Pre-opening strategy and concept development
- Market entry planning (LATAM / Spain / U.S.)
All engagements are confidential.
Case Studies
Driving profitability, scalability, and strategic clarity across complex organizations.
Hotel Esencia
Luxury Hospitality
A boutique property struggling with inconsistent F&B performance and operational inefficiencies.
Wayback Burgers
Multi-Unit QSR Franchise
A struggling franchise with flat revenue, high turnover, and no clear growth path.
Netflix
Entertainment & Media
On-location catering for a major production required flawless execution, complex logistics, and high-touch service under tight timelines.
My Process
Strategy → Systems → Results
Discover
I start by understanding the current state of your business and uncovering challenges, prioritizing and defining the scope. I rank order your top items and understand your cost drivers, team bottlenecks, and forecast the gaps in your current financial state.
Design
I design P&L optimization frameworks for large corporations. Financial modeling, cost structure redesign, margin improvement strategies, and enterprise-grade reporting systems.
Deploy
Based on my product management experience, I recommend an incremental rollout strategy aligned closely with the CFO and key stakeholders. This approach ensures disciplined execution while minimizing operational risk.
Scale
I operate with a disciplined, data-driven mindset - every initiative is backed by measurable metrics to ensure capital is deployed effectively and delivers clear ROI. Systems are built to sustain margin improvement without ongoing intervention.
Testimonials
“Francisco transformed our entire operation. His ability to take complex financial data and turn it into actionable systems was game-changing. We increased margins by 8% in the first year.”
“Working with Francisco was like having a CFO and COO rolled into one. He didn't just give us recommendations — he stayed until the systems were running and the team was trained.”
“The forecasting model Francisco built for us was incredible. For the first time, we could see three months ahead with confidence. It completely changed how we make decisions.”
Open to Senior Executive Opportunities
Beyond consulting, I'm actively exploring senior leadership roles where I can drive transformation at scale.
Target Roles
Industries
Based in Charlotte, NC • Open to remote
Let's Build Something
Have a project in mind? Send me a message with a brief overview, timeline, and goals. I'll respond promptly so we can discuss scope and ensure strong alignment before drafting a proposal.
I'm committed to delivering thoughtful, strategic work — and that starts with making sure we're the right fit.